As many recent studies show (like this one from Mckinsey) , self-service in B2B products is a growing trend. Today’s enterprise users expect the same seamless and simple experience they’ve learned to love as consumers. This works well for many simple tasks. But when it comes to more complex actions that require working with ‘under the hood’ technical features, things haven’t changed much since the early days of enterprise technology.

Last week I went camping with some friends. One of them did the shopping for all of us, so I sent him my share using a payment app. It took me less than 2 minutes to complete the transaction. A few years ago, a similar transaction would have me going to the bank to complete the task, or at a minimum, calling a bank teller and having him do it. Try to imagine a bank asking its customers to do any of these things today. It would probably lose all its customers in no time.

Ask any IT Ops practitioner what the first question they ask is when joining an emergency bridge call, and you’ll get the same answer: “What changed?” Our customers report that changes in their IT environments cause 60% to 90% of the incidents they see. Yet for some reason enterprises still find it difficult to deal with changes and correlate them to the IT incidents they may have caused.

In our recent “IT Ops Demystified – Event Chaos or Enrichment?” webinar our field CTOs discuss how enrichment can help reduce operational costs by an order of magnitude. Here is a quick overview of all the goodness that you’ll be watching.

Our CTO and Field CTOs spend a substantial amount of their time talking to customers, industry leaders and domain experts, gaining extraordinary insights and subject matter expertise on the most current and burning issues in IT Operations. Listening to them speak at events, webinars, prospect meetings and even as part of random watercooler chats, we always thought it was a shame we didn’t have a platform to share their wisdom on a broader scale.

A Harrowing Landscape The increasing complexity of modern services is forcing IT Ops teams to employ a growing landscape of disparate tools to monitor the health of their IT Stack. In fact, the number of tools has grown so much in the last few years, that one wonders how IT Ops teams are even able to effectively configure, maintain, ingest, and process all the events that these tools create.