If you are looking for a way to gain a competitive edge, then focus on developing personalized content for your audience. Studies show that nearly 35 percent of consumers will make an unplanned purchase if they feel like a company has personalized their content. There are a number of ways to make content more personalized and helpful to the consumer.

With so much competition in the world of e-commerce, managing to reach the level of exposure targeted and to maintain your site visitors engaged isn’t easy. You need to use effective strategies that allow you to boost the appeal of your platform, maintain rankings up and decrease bounce rates.

Plagiarism remains a big issue online to this day. Some copy from Wikipedia, while others may steal your own work. In addition to that, the content writers you hire may accidentally or intentionally plagiarize their articles. This is why checking for duplicate text is so important, and here are twenty best duplicate content checkers to use in 2019.

Search Engine Optimization is not a single activity or element. In fact, it is a process which encompasses a wide range of activities focusing on different SEO elements. To improve search engine rankings, you need to pay attention to different elements which is not easy. Though there are dedicated SEO tools available, many of them require paid subscriptions.

Content marketing in the modern age has become more about link building and ranking on Google than just reaching audiences. Link building practices have been helping marketers improve the organic reach for their content while also building connections within the industry. You can read more about link building success stories with Pitchbox’s case study.

SEO is an important aspect of web and the growing trend of Internet shopping has made SEO an essential aspect to achieve success in any online endeavors. We live in a modern age where our digital world surpasses our physical one and just having a basic understanding of it is not going to take you anywhere.

The impact of the internet on the business world cannot be understated, with words like 'revolutionised' and 'elevated' regularly employed to describe the current climate. The last three decades have seen businesses gradually adapting to the internet and performing more and more of their operations online.