In celebration of Customer Experience Day 2023, this post is part of a series on customer experience and the ways that Splunk strifves to deliver superior customer experience at every level. Today, customers interact with brands through a variety of channels and platforms. In fact, 57% of customers prefer to engage with brands through digital channels first.

Today, for a lot of organizations, moving to the cloud provides the best strategy to drive higher business efficiency and scale. But moving to the cloud can be challenging. IT leaders are continuously looking for ways to focus more on driving business value while moving to the cloud.

What is a cloud migration? A cloud migration is the practice of moving IT workloads (data, applications, security, infrastructure, and other objects) to a cloud environment. Quick Links: Cloud migration can take many forms, including: There is also another type of cloud migration called a reverse cloud migration (also known as cloud repatriation or cloud exit) where existing applications are moved from a public cloud back to an on-premises data center.

To successfully observe modern digital platforms, a new data collection approach was needed. And OpenTelemetry (OTel) was the answer - an industry-agreed open standard - not a single vendor's approach - on how observability (O11y) data should be collected from a platform. This separates out data collection from the vendors’ platform of data processing and visualisation, making the data collecting approach vendor agnostic.

Imagine being able to foresee future trends, anticipate customer behaviour, optimize your operations, and take actions that are not just reactive — they shape the future of the market. In the world of data-driven decision-making, we're able to do all that by paying attention to the information we analyze from predictive and prescriptive analytics. A large and growing field, data analytics is often broken into four categories — of which predictive and prescriptive are two!

Splunk is pleased to announce the general availability of Federated Search for Amazon S3, a new capability that allows customers to search data from their Amazon S3 buckets directly from Splunk Cloud Platform without the need to ingest it. Enterprises rely heavily on cloud object storage services as the de facto destination for their new data to leverage the cost, compliance, security, scalability and manageability benefits that cloud platforms can offer.

Application Performance Monitoring (APM) is a technology approach that provides real-time information about how your software applications are performing. With a comprehensive view into application health and availability, APM can do things like: Both the importance and the usage of APM has grown in recent years. That’s because companies rely on increasingly complex applications to run their businesses. Here is what you need to know about Application Performance Monitoring.

Whether you're a small business or a large enterprise, working with data consumes time and effort. But what if there was a way to turn this data into opportunities for growth? That’s what DataOps offers. DataOps helps create a collaborative environment to improve data quality by automating manual processes. Research shows the market for DataOps platforms will grow from USD 3.9 billion in 2023 to USD 10.9 billion by 2028. This growth shows how steadily organizations will streamline their operations.

The famous phrase “Houston, we’ve had a problem” isn’t a one off event for space missions or Tom Hanks — its a regular occurrence for most IT teams! Today’s IT teams are peppered with alerts indicating that something has gone amiss in their production environments. Visibility of uptime and performance is an essential part of ensuring that your IT infrastructure can power applications to meet business needs and deliver value for users.