Sending change alert(s) is a core feature of ChangeTower. Whether new content is published on a page, a keyphrase is added or removed, or even if the site’s meta description was changed, ChangeTower can detect and more importantly, alert you of those changes before anyone else. Before diving into how to set this up with ChangeTower, let’s talk about Google Analytics first.
Teams and individuals worldwide use Calendly to help them with appointment scheduling without the hassle of juggling their calendars and conflicting meetings. With features like automated reminders and routing forms, it’s no surprise that it’s considered one of the best scheduling apps on the market.
Anyone that has ever applied for a visa and wanted to schedule an interview appointment remembers and knows the struggle of refreshing the page continuously, waiting for a new session to become available. The battle became even more real during the pandemic when embassies started giving out fewer appointments that quickly filled up, leaving the rest empty-handed and impatient.
While SEO (search engine optimization) includes a variety of different elements to deliver measurable results, one of the foundational pieces of a good SEO strategy is keyword research. Since keywords and phrases are the actual targets that connect potential visitors to your website, finding ways to ensure your site places as highly as possible for relevant search terms is the linchpin for all other elements of SEO strategy.
SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition.
The Russian invasion of Ukraine has caused seismic ripples around the globe. Economically, businesses with investments and holdings in Russia have faced unprecedented public pressure to withdraw. Various industries have received supply chain impacts as economic sanctions continue to expand in the West.
There is a tremendous amount of uncertainty for anything and everything when it comes to the COVID-19 vaccine. The standards of who is eligible to get the vaccine (and when!) differs from state to state and is a moving target to say the least. While some states have already begun to distribute the vaccine according to their state mandated guidelines, others are struggling to define what those mandates are exactly.
SEO, or search engine optimization, has quietly become one of the most essential and powerful tools for promoting a brand or website that has an immediate ROI given that it’s far more cost effective than SEM and/or other paid social media campaigns (though in practice, both SEO + SEM are core part of digital marketing strategies).
Any business that considers web traffic to be an important aspect of its acquisition strategy needs to follow SEO best practices. Like it or not, search engines (and one in particular) are the gatekeepers in the digital world and it pays to play by their rules. As such, we thought it might be helpful to put together a quick overview / list of the most important page elements when it comes to SEO.
