Operations | Monitoring | ITSM | DevOps | Cloud

Cost-Intelligent Observability shifts your organization into a proactive and collaborative cloud cost management powerhouse.

TLDR: Runtime Context is live, execution-level access to a running production system. It lets engineers and AI agents ask precise questions of running code and get answers immediately, without redeploying or interrupting users. This is the new baseline for reliability.

OpenTelemetry makes it easy to produce and transmit any type of telemetry. In production environments, this often means deploying the OpenTelemetry Collector as an intermediary to process, enrich, and route telemetry data. As systems scale, so does this infrastructure—sometimes to hundreds or thousands of Collectors spread across environments.

Observability is the surprising budget line that isn’t shrinking. 96% of IT leaders expect observability budgets to hold steady or grow over the next 12 months. And 62% expect those budgets to increase regardless of broader IT budget cuts. Why? Because as infrastructure becomes more distributed and harder to manage, observability has shifted from a “nice to have” to a control point for cost, performance, and risk.

More than half of all connections to web services now originate from mobile devices. Mobile apps are no longer peripheral - they are central to how businesses engage customers, deliver services, and generate revenue. Despite this shift, many organizations still rely on observability tools that are fundamentally server-centric. These platforms are adept at monitoring backend health, but they often fail to capture what’s happening at the edge - on the mobile device itself.

Modern DevOps observability tools are excellent for monitoring system health, tracking distributed traces, and aggregating metrics. However, they lack the fidelity needed for full-text search across application traffic. While observability platforms excel at showing what happened and when, they often fall short when you need to find where a specific piece of data (like an email address, user ID, or transaction token) appears as it flows through your entire application stack.

In modern observability practices, distributed tracing has become table stakes. Most application performance monitoring (APM) platforms encourage an “instrument everything” approach: Deploy an SDK or agent, hook into every service call and capture every user interaction at scale. On paper, this sounds like complete visibility. In practice, it can turn into a costly firehose of data with diminishing returns.