Can Observability Push Gaming Into the Next Sphere?
The gaming industry is an extensive software market segment, reaching over $225 billion US in 2022. This staggering number represents gaming software sales to users with high expectations of game releases. User acquisition takes up a large part of software budgets, with $14.5 billion US spending globally in 2021. User retention is critical to the success of any game, especially where monetization requires driving in-app purchases and ad revenue.