Deploying an application at scale can be challenging. In this video, we address this challenge using Netlify and Aiven. Dewan Ahmed, a developer advocate at Aiven, assists a fictional developer (Alex) who has limited knowledge of production-grade databases and deployment. Together, they master the process of deploying robust, secure, and scalable Next.js applications on Netlify, integrating seamlessly with PostgreSQL and Redis on the Aiven platform.