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If your clients are like most, they use multiple collaboration platforms to drive business and get work done. A common combo is Microsoft Teams and Zoom: over 60% of organizations use both, and together the two have a more than 80% share of the videoconferencing market. More platforms mean more complexity for you to manage — more parameters to watch, more tools to bounce between to keep an eye on things.

Real-time collaboration and virtual meetings have become part of the basic fabric of how work gets done. Because different collaboration platforms do different things really well, most organizations tend to mix and match them to fit their requirements. Teams and Zoom are two of the most common pairings. A study commissioned by Zoom and conducted by the research firm, Metrigy found that 62% of companies use both.

At Martello we’re thrilled to welcome DynamicCom as our newest partner. This marks a milestone for Martello marking our first entry into the UAE (Middle East) and Southern Africa markets. This partnership extends our global reach, as DynamicCom serves both direct customers and a large channel base of resellers across these regions.

As an MSP, you basically have three options if you want to grow your revenues: go out and win more customers, sell more to the customers you have, or try to do both. Whichever path you choose, you need a killer offer, and these days it’s tough to beat a Microsoft Teams service. Millions of businesses rely on Teams for productivity, which means the potential market is huge. And has become strategically critical: companies need it to perform with high reliability and zero friction.