7 ways to find and fix digital user frustration signals
Earning a customer's trust is tough, but losing it is unbelievably easy. That is why when a customer is happy, they stay for longer. A 2019 Accenture consumer survey of over 20,000 users across 19 countries revealed that a significant 47% of users avoid businesses that frustrate them with the user experience. Interestingly, an equal 47% said they were willing to pay a premium for a frustration-free user experience that exceeds their expectations.