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In the growing DEX industry, we advocate for a predictive approach to digital workplace management. Build processes and systems around the goal of a seamless employee experience, and you’ll deal with fewer IT challenges as a result. However, even the most well-designed system cannot avoid the inescapable impact of technologies greatest foe: human error – as one of our customers, a global technology leader, recently discovered.

According to McKinsey research, 70% of digital transformation projects fail to meet the stated goals. Depending on the reasons for launching a digital transformation project, this failure can lead to loss of productivity, security, profitability, or any other number of costly outcomes. In today’s competitive landscape, businesses cannot afford this failure – and yet it continues. Why?

I recently spoke to one of our Customers in Financial Services, who offer financial services through a network of Agents located across the United States. The agents are customer-facing and revenue generating. They rely on a variety of browser-based applications to deliver services to their clients – making these applications mission-critical.

We are honoured to announce that G2 has recognized Nexthink as a leading software company in EMEA in their 2025 Best Software Awards. This achievement builds on our ongoing recognition from G2, where we’ve been named a Category Leader consecutively since 2021. Our success is only possible because of the support we receive from our incredible DEX community.

One of the core convictions of the entire DEX movement is that if IT is responsible for the technological experiences of all employees, all the time, it must also have the means to measure and manage those experiences. Without this, it isn’t just an unreasonable expectation—it’s also ineffective for organizations and employees alike. This insight has driven Nexthink to empower IT teams with the tools they need to see, diagnose, and fix every issue.

When it comes to Digital Employee Experience (DEX), the key to success is treating it as a journey, not a destination. Organizations need to deliver outcomes and value quickly, while simultaneously building the maturity of their DEX initiatives over time. The journey involves deliberate planning, with clearly defined milestones and goals along the way.

The promise of Virtualized Desktop Infrastructure (VDI) is deeply compelling - by virtualizing desktops, businesses can simultaneously give employees more flexibility and improve their productivity, while also reducing costs. However, despite significant VDI investment, too many organizations are still unable to realize these promised benefits.