Zebra Technologies Developer Conference to Showcase Advances in AI, Mobility and UX

Zebra Technologies Developer Conference to Showcase Advances in AI, Mobility and UX

BOURNE END, England – Aug. 18, 2023 - Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, will highlight the power of artificial intelligence (AI), connectivity, mobility, and user experience (UX) at the edge of business to shape the future of work at its DevCon Global Developer Conference.

From Sept. 13 - 15 in Madrid, Spain, a line-up of senior technology leaders, developers, researchers and engineers from Zebra Technologies, Google, Qualcomm, Deepsense.ai, antuit.ai, and Humans in the Loop will participate in keynote presentations, panel discussions and workshops built around these themes to attendees from the global developer community.

"We're highlighting how developers can leverage the combination of connectivity, mobility and digital intelligence through AI to deliver transformed end-user experiences," said Tom Bianculli, Chief Technology Officer, Zebra Technologies, who will give the opening keynote. "We're setting out a vision of how we can work with and support our developer community to connect, learn, build and deliver value for their organisations and our mutual customers."

Talks and workshops will cover a number of trending AI developer topics, ranging from how to build enterprise augmented reality spatial computing applications to learning how to design image processing algorithms based on deep learning technology. 

Douglas Vaz Benitez, Senior Director, Business Development and Managing Director of Spain and Portugal, Qualcomm will talk about the hardware needed for neural computation, while leaders from antuit.ai (a Zebra Technologies company) will present on assisted decision-making using a low/no code demand modelling studio leveraging machine learning, data science and domain expertise.

"We want to demonstrate Zebra's AI capabilities to our developer community at the forefront of turning the future of work into reality," said Stuart Hubbard, Senior Director of AI and Advanced Development, Zebra Technologies. "We're sending the message that AI at the edge needs the right hardware, such as cameras, sensors and mobile devices to unlock AI's full potential. We're making hardware part of today's AI story." Hubbard will give a keynote on Edge AI applications.

Rounding out the AI focus will be a keynote presentation by Tomasz Kulakowski, Founder and CEO, Deepsense.ai, who'll talk about large language models, their current and future impact and what they mean for the developer world. The opportunity to 'do well by doing good' will be covered in a breakout session with Tess Valbuena, Chief Operating Officer, Humans in the Loop, who will share the company's vision of connecting conflict-affected communities to digital work by providing ethical image annotation to power AI and computer vision solutions.

Google's Android Enterprise Advocate, Pietro Maggi with Antonio Alonso Daroca, Android Enterprise Business Development Manager, EMEA will deliver a far-reaching keynote on the intersection between mobile and digital transformation. Their presentation will cover the integral role mobililty can play in digital transformation, a look toward Android 14, secure cross-profile data sharing, Android device management application programming interfaces (APIs), mobile to desktop convergence and telephony enhancements.

The event's connectivity, mobility and UX focus will also include workshops on leveraging IoT to enable seamless data capture and device management, advanced asset tracking with digitally enabled smart sensors and data loggers, developments in mobile payments and reading mobile wallets, an introduction to rapidly deploying robotics use-cases through the latest APIs, and a presentation on creating an optimised, seamless UX across devices on Android, iOS, and web. The conference will close with a keynote on UX by James Morley-Smith, Global Director of User Experience, Zebra Technologies.


  • DevCon, Zebra's bi-annual global developer conference will focus on transformed UX with advances in mobility, connectivity, and digital intelligence with AI at the edge.
  • A number of senior Zebra specialists and invited guests from Google, Qualcomm, Deepsense.ai and Humans in the Loop will deliver keynote and breakout sessions.
  •  Developers can check out the full programme and reserve their place here.


Zebra (NASDAQ: ZBRA) helps organisations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimised. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra's customers include over 80% of the Fortune 500. Newsweek recently recognised Zebra as one of America's Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company's list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra's Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:
Alex Blake

Daniel Blackman
Zebra Technologies
+44 (0) 7408 864 597

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies

ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. Android is a trademark of Google LLC. Microsoft and Windows are registered trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners. ©2023 Zebra Technologies Corp. and/or its affiliates.