For marketing and product teams in 2021, using a customer data platform (or CDP) to pipe and clean data from their websites and web apps to various other services have become a widely used industry standard. More specifically, Segment's adoption has skyrocketed in startups and later stage companies and I predict their growth to continue across enterprises with their acquisition into Twilio.

We're excited to share some updates on what we've been working on at Taloflow. We've come a long way since we launched Tim - AWS cost management for developers, which was a finalist for Product Hunt Dev Tool of the Year. Since launch, we've had the opportunity to work with nearly 100 companies and developers. We've helped digital native companies like NS1, Bluecore and Modusbox save money, improve performance, and get a better grasp of their marginal costs on the cloud.

At Taloflow, we’re proud to introduce to you our newest partner, Xosphere. The Xosphere™ Instance Orchestrator™ intelligently manages AWS Spot instances to give your applications 100% reliability at a fraction of the EC2 cost. Customers of Taloflow can use Xosphere in conjunction with Taloflow’s services to seamlessly identify candidates for Spot Management and monitor improvements in EC2 efficiency.

Last month, our team published a blog post titled How we reduced the AWS costs of our streaming data pipeline by 67%, which went viral on HackerNews (Top 5). Clearly, developers are hungry to learn about new AWS cost-saving strategies. We’ve had a lot of questions about AWS cost optimization stemming from the original post. However, this question from Carl at Klarna inspired us to write another post. So without further delay, here’s how we approached the problem and made the switch.

At Taloflow, we are determined not to be the cobbler whose children went barefoot. We approach our own AWS costs as if we are helping one of our customers. The results are striking and worth sharing. And, with zero upfront or reserved commitments required! This post illustrates how a little bit of diligence and a clear cost objective can end up making a large impact on profitability.

Last week, our CTO, Todd Kesselman, presented on "Driving AWS Infrastructure Insights into Kafka" in downtown Vancouver, Canada. In his presentation, he revealed an unobtrusive way to share a wide range of operational information between organizations in a way that can easily be incorporated into your event pipeline. The featured technology is the AWS Event Bus. To clarify, the Event Bus is a message bus that enables multiple AWS accounts to publish and receive events to and from each other.

We were only in the first week of the month-long billing period for our client’s AWS account. Already, it showed that they had exceeded the free-tier limit for SQS and had nearly exceeded it for CloudWatch too (approximately 85 per cent used). This is puzzling, because we hadn't run any data downloads for the client at all. In fact, all services had been down since before Christmas when we shut it down to work on new server CloudFormation scripts.

At Taloflow, our customers know that we are a trusted source for optimizing cloud costs and performance. Today, AWS announced that they agree. Taloflow is excited to share that we are now an AWS Technology Partner in the Advanced Tier. In order to meet the qualifications, Taloflow proved its focus on customer success and clients’ business objectives, our deep expertise of AWS, and our unique position to successfully help any enterprise in their journey to the cloud.

Today, we’d like to introduce you to Tim — the Taloflow Instance Manager. We created Tim to take the stress out of managing your AWS bill. Every year, the major cloud platforms have been making big usability enhancements and releasing features such as Serverless that make it easier and easier for developers to get started, spin up, and scale resources.

Victory Square Technologies and Plug and Play Ventures invested in the Vancouver and California-based startup with participation from key angels in the enterprise and infrastructure space.