Operations | Monitoring | ITSM | DevOps | Cloud

When a measure becomes a target, it ceases to be a good measure. Charles Goodhart, 1975 You’ve probably read this quote in relation to any number of things over the years. People complaining about arbitrary metrics like PRs merged, lines of code produced, and now, token usage. But is the era of tokenmaxxing over before it even began? The rise of token leaderboards to the death of token leaderboards at companies like Amazon seem to have taken place in less than three months!

The OpenTelemetry Collector is usually deployed as a long-running process: a sidecar, a DaemonSet, an EC2 instance, a docker container on my computer. It sits there listening for telemetry. That's fine when I want to send telemetry all day, but not when telemetry is rare. Like right now, when I have an agent defined on AgentCore, and it runs a few times a week maybe. Or my website that hardly sees any traffic. Can I run the OpenTelemetry Collector as a Lambda function?

You'd think that working at an observability company means everyone knows exactly where to find everything in the data. It doesn't. Especially not on the support team. We're the ones who get the tickets. We're in the telemetry every day trying to figure out what went wrong for a customer, and we do that by pointing Honeycomb at itself. Here's how that actually works, and how it's changed.