Why digital experiences will make or break the holiday season for retailers in 2023
Survey results reveal online shopping is set to soar over the holiday season and retailers must ensure their applications are ready. Research published today by Cisco AppDynamics reveals that consumers around the world are planning to do more of their holiday season shopping online than ever before this year. On average, consumers expect that 59% of their spending on key shopping dates such as Black Friday and Cyber Monday will be online this year versus in-store, compared to 53% last year.