When I first got involved in the cloud space back in 2015 the first thing I was tasked with was talking to our engineers, learning about networking, IT and general DevOps concepts. This allowed me to better understand the cloud, conduct research and provide solutions to our customers and partners.

As usage-based pricing models have continued to increase over the past decade, particularly for technology companies, there has been a major shift in budget planning and resource allocation. Since CFOs can no longer predict or approve each and every expense before they’re incurred, variations in usage costs can often make or break a company’s profitability. For example, two of the most common usage-based costs come from online advertising and IT-related cloud costs.