The past twelve months have pushed many communication service providers (CSPs) to the limit. According to financial reports of the last six months, the New Normal brought about by the pandemic has significantly increased network expansion efforts, IoT connections, new broadband customers, and out of bundle voice traffic and mobile data.

The importance of effective data analytics within an organization is widely accepted by business leaders at this point. With use cases for data analysis spanning every department—from IT management, financial planning, marketing analytics, and so on—the right data analytics tools can have a significant impact on a company’s profitability and growth.