How can engineering teams have a bigger impact on the bottom line? By thinking beyond code.

Most engineers love to build and solve problems. But in a business, building for the sake of building isn’t enough. Even the cleanest code is just an expensive distraction if it doesn’t move the needle.

Embedded engineers should be asking: What’s the real business impact of what we’re building? How does this fit into company goals? Are we solving the right problem, or over-engineering?
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The best engineers don’t just write great code—they know when to dial it back and focus on delivering real ROI. That’s the difference between a developer and a strategic problem-solver.

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