How one PM scaled customer discovery with AI

Customer interviews are one of the most powerful ways to build better products — but they’re also time-consuming.

In this video, Avinoam “Avi” Zelenko, Principal Product Manager at Atlassian, shares how he transformed the way he runs customer interviews using AI automation and Rovo agents.

What used to take hours of coordination, note-taking, and manual summaries now happens automatically. By stitching together the Teamwork Collection and Slack, Avi built a workflow that captures conversations, summarizes insights, and shares them across teams in real time.

The result?
He scaled from just 2 customer calls per month to nearly 200 calls in three months — without increasing manual effort.

More importantly, customers feel heard. Teams gain shared understanding. And product decisions are grounded in real insight, not guesswork.

Want to read more about Avi’s process? Check out this blog for the full story: https://www.atlassian.com/blog/artificial-intelligence/customer-insights-rovo-agent

Learn more about Rovo: https://www.atlassian.com/software/rovo

About Atlassian:
Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team.

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