How Netflix Engineers Launch High-Stakes Products to Millions

Civo

Mar 12, 2025

Launching a high-impact engineering feature that reaches millions of users and drives massive revenue is no easy feat. In this talk from Civo Navigate San Francisco 2025, Ramneet Bhatia, Senior Software Engineer at Netflix, shares the strategies, challenges, and key lessons from leading the Paid Sharing launch at Netflix.

From coordinating cross-functional teams to ensuring seamless execution, Ramneet reveals what it takes to be a launch captain and successfully drive mission-critical product rollouts. Whether you’re an engineer, product manager, or tech leader, this session will equip you with the tools to lead large-scale launches in your own organization.

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