Adaptive Metrics in Action: How The Trade Desk Optimized Observability Costs | Grafana Labs

Managing observability costs at scale is no easy task — especially when metrics volume grows fast. In this talk, Paul Givens, Head of Observability at The Trade Desk, shares how they implemented Adaptive Metrics to control costs without sacrificing visibility.

✅ How Adaptive Metrics works to reduce cardinality and cost
✅ Real-world implementation lessons from a high-scale AdTech environment
✅ Key takeaways for teams managing large Prometheus-like metric sets

Relevant links:

Check out their success story: https://grafana.com/success/thetradedesk/

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