The last decade has been nothing but a roller coaster ride for the airline industry. The pandemic has transformed it forever and now it needs to reevaluate its digital transformation priorities on how to manage traveler expectations. Taking it a step further, travelers buying behavior is changing farther as now they will want to book tickets while chatting with an AI interface. The transformation was already underway. In 2020, Google Cloud and Sabre announced a partnership to modernize Sabre. Recently, American Airlines announced their modern rebooking app launched in partnership with IBM. Lufthansa announced industry's first continuous pricing tailored to suit individual customer attributes.

Apache Kafka has come a long way since its initial development at LinkedIn in 2010 and its release as an open-source project the following year. Over the past decade, it has grown from a humble messaging bus used to power internal applications into the world's most popular streaming data platform. Its evolution is remarkable, and it has taken the industry by storm, quickly becoming a go-to solution for data streaming and processing.

Integration is a fundamental part of any IT infrastructure. It allows organizations to connect different systems and applications together in order to share data and information. As organizations become more complex and interconnected, they need to ensure they have complete observability and monitoring of their integration architecture. This is essential in order to discover, understand and fix any issues that can arise.

Observability is a term that has gained a lot of traction in recent years, particularly in the realm of software engineering and DevOps. At its core, observability refers to the ability to gain insight into the internal workings of a system by observing its external outputs. This allows engineers to diagnose and troubleshoot issues with the system, as well as to monitor its performance and behaviour.