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Entrepreneurs, CMO's, And All Marketers, Why Small Data Might Drive More Creative Customer Insights Than Big Data

The term ‘big data’ is used so commonly in research and marketing terms, you would think it’s been here forever. But actually, big data evolved from database marketing (read first efforts of targeted direct mail) in the mid to late 1980’s. This was the first attempt of marketing agencies and large corporations to begin segmenting their customer databases to create different offers based on the demographics or psychographics of their customers.

The CEO Rebooting AI

Few people can claim the moniker of “pioneer” in building the internet as we know it. Rami Rahim, CEO of Juniper Networks, is one of them who had a front-row seat in the late 90s to the infant days of building the internet. At the time, I along with other Silicon Valley CEOs, was frantically building out web 1.0 companies, which required a grueling DIY business creation approach.

Setup RabbitMQ in HA Mode using Kubernetes Operator

Organizations are moving from monolithic architecture (where all the code building the application exists as a single, monolithic entity) to microservices architecture as it simplifies app management, making it easier to build, deploy, update, test and scale each service independently without affecting other parts of the architecture.

What's New In IBM MQ 9.3

The latest long-term support (LTS) and continuous delivery (CD) release of IBM MQ will be released for the distributed platforms on June 23, 2022. MQ 9.3, again, has a focus on securely powering cloud-native applications across hybrid-multicloud as well as making it easier to get started. MQ 9.3 includes: Nastel has been participating with the development team on this technology and analyzing the impact and benefits to our customers as part of our own cloud and container initiatives.

Effective IoT security requires collaboration and clarity

When firefighters arrive at burning buildings, they must contain the blaze, rescue inhabitants and keep calm under pressure. As IoT devices are increasingly deployed throughout cities, firefighters could have access to more information that could save more lives and lead to less lost property through use of real-time data about surroundings impacting people in need.

4 Multi-Cloud Misconceptions that Put Organizations at Risk

Shifting to the cloud? Multi-cloud environments enable organizations to expand their computing and storage capacities easily, but that comes with tradeoffs — topping the list: cybersecurity. What makes cloud computing appealing is also a reason to worry. It is easy to access your cloud environment anywhere with internet access, but that also means it’s easy for cybercriminals and digital adversaries to access it.

Beware the 'Secret Agent' Cloud Middleware

New open source database details the software that cloud service providers typically silently install on enterprises’ virtual machines — often unbeknownst to customers. If cloud services weren’t complicated enough for the typical business today to properly configure and secure, there’s also a lesser-known layer of middleware that cloud providers run that can harbor hidden security flaws.

Seven steps to help protect your ERP system against cyberattacks

What would happen if your enterprise resource planning (ERP) system were attacked? For many companies, the consequences would be devastating. ERP systems not only contain the crown jewels of the business—customer data, stock levels, order entries, production plans, and contract data—they also manage such essential financial processes as order to cash (OTC), and operational processes such as production planning and steering and cash collection and payments.

A Service-Oriented Architecture for the Automotive Industry

The pace of change in the automotive industry is at an unprecedented level. Not only are cars quickly switching from fossil fuel to electric, but the vehicle itself also is playing an ever-increasing role in advanced driver-assistance systems (ADAS) to improve driving comfort, efficiency, and safety.