The online playing field for businesses in multiple niches has expanded, with the internet enjoying an overarching presence in various facets. New and larger markets have become more accessible through online platforms. All an established business needs is computer-based tools and an internet connection that won’t falter. Expansion is often rewarding but has its fair share of risks; thus, melding a nice blend of cybersecurity with a growing company is the safe way to go about it.
Cybercrime is one of the greatest threats to modern businesses, so naturally, cybersecurity is becoming a top priority among business leaders worldwide. It’s easy to see why. Cybercrime can result in significant losses for companies, particularly financially. In fact, the global cost of cybercrime is expected to rise to $23.84 trillion by 2027, up from $8.44 trillion in 2022. Businesses collect and store mountains of data daily, and are obligated to keep that data secure.
Location-based marketing has been around for a while. Marketers have used ZIP codes to send personalized marketing messages to target audiences. However, these tactics are limited. For example, you can’t trigger ads in real-time or at the moment of highest intent. But what if you could target the right customers at the right place and time? Enter geofencing.
