User interface design and its importance in the user experience
A product’s user experience consists of the before, during, and after of a user’s interactions with it, or more precisely, their expectation, satisfaction, and fulfilment. Experience can be influenced by anything from marketing materials, product reviews, interaction with sales, through to cost, installation and onboarding process, product stability, post-sales support, and numerous other factors. So it’s clear that creating a positive experience is a collective responsibility.