Redefining partner-first: SolarWinds kickstarts new partner programme at February summit
London, UK – 5th Feb 2026 – SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, today unveiled a revitalised partner programme at its 2026 Partner Summit, marking a strategic evolution of how SolarWinds supports partner-led growth. The programme introduces new benefits, enablement, and demand generation investments designed to help partners scale, compete more effectively, and deliver stronger customer outcomes.
"Our enhanced 2026 Partner Programme provides a renewed foundation to drive great customer outcomes and an improved overall partner ecosystem," said Barb Huelskamp, VP of Global Channel Sales and Alliances. "By aligning our strategy with our purpose, mission, and CARE values, we're establishing a framework that can support predictability for our partners and scalable growth for partners and their customers."
The refreshed programme includes multiple updates that span a host of program pillars. These updates include:
- New tiered benefits — As partners achieve higher program tier status, they will have access to more program benefits. This will include lucrative incentives based on metrics such as channel-initiated growth. As partners grow and invest, they will see higher discounts. To accomplish this, SolarWinds is working with distributors to cascade the benefits and requirements of the partner program to resellers, including published reseller benefits. SolarWinds will also pilot a rewards center in North America that will allow partner sellers to accrue points towards rewards such as cash and prizes.
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Enhanced marketing investments — Recognising the need to consistently build and sustain pipeline, SolarWinds is expanding its investment in partner-led demand generation. Based on programme tier, partners will gain access to enhanced marketing support designed to help generate qualified demand and accelerate growth. This includes proposal-based marketing funds, co-brandable assets, and ready-to-execute campaigns in a box available through the partner portal. These enhancements reflect an opportunity for partners to provide solutions and scale for demand more effectively in their markets.
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Elevated enablement — Building on the 2025 program updates, such as role-based certifications, 2026 enablement opportunities will improve on that curriculum. Partners will also have access to new enablement content, and specialisations based on subject matter expertise or services and verticals, including public sector.
- Improved partner experience — In 2026, partners will enjoy a more innovative partner experience with an improved partner portal. This will include streamlined deal registration, lead sharing, a better NFR request process, and helpful partner onboarding/business planning checklists.
"This programme reflects our serious commitment to a partner-first culture at SolarWinds," said Sudhakar Ramakrishna, CEO of SolarWinds. "By equipping partners to help customers predict disruptions, reduce risk, and recover faster, we enable real operational resilience. These investments are focused on accelerating time to value and helping partners deliver meaningful outcomes for their customers and solve complex problems via simple, secure, and powerful solution."
In addition to the upgrades to the partner programme, SolarWinds also announced its annual partner awards. For more information on the 2025 awards, visit here.
For an on-demand version of the summit and more information on the SolarWinds Partner Programme visit the partner portal here.
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