Digital Retail Tips: Reduce Downtime on Black Friday (and Cyber Monday)
Black Friday is one of the biggest days of the year for online consumers and retailers alike. This year, the coronavirus (COVID-19) pandemic is reshaping Black Friday shopping — and digital consumers and retailers must plan accordingly. The coronavirus pandemic will likely cause Black Friday shopping to decline this year. As such, many digital retailers are launching early Black Friday sales, so they can capture consumers’ interest ahead of the competition.