Expert Insight: Why Local Internet Traffic Matters More Than You Think
Imagine sending a letter to your neighbour across the street, only for it to be routed through London or even Amsterdam before landing in their letterbox. This is effectively what happens to much of Scotland's internet traffic. Despite physical proximity between users, businesses and services, digital data is frequently sent on needlessly long journeys, often leaving the country before reaching its destination. This approach is inefficient, costly and poses questions about privacy, resilience and digital sovereignty.
