Over the last couple of years, there has been exponential growth in the volume and variety of machine data. The main reason has been the ever-growing number of connected machines in IT infrastructure, the sophistication of data algorithms, and the increased use of IoT devices. This data has proven to be quite valuable - even necessary - as an organisation can analyse and use it to drive productivity, improve efficiency, and gain visibility for their business. There is a catch: to make the machine data work for them, organisations need a simplified tool that can analyse and visualise. This is where Splunk comes in.