Understanding user behaviour can help companies and organisations improve customer engagement, sales conversions, and customer service. On the other hand, not understanding user behaviour can result in lost customers and missed opportunities. So what is user behaviour, how does it affect your business, and how can you use it to improve your marketing efforts?

Cloud computing has become a mainstream technology, and it's now easier to get started with the cloud than ever before. However, while the benefits of the cloud are undeniable, there are still challenges that you will have to face when using cloud services. One of these challenges is how difficult it can be to monitor an app or infrastructure. Cloud computing is a complex environment, so monitoring everything in it is challenging.