In this episode of the Beyond the Horizons Podcast, Pete Roythorne speaks with Troels Rasmussen, GM of Security at N-able, about the increasing demand for cybersecurity solutions among MSPs. They discuss the evolution of security technologies such as EDR, XDR, and MDR, and the importance of 24/7 coverage in today's threat landscape if MSPs are to be able to help their customers build resilient businesses. Troels emphasizes the need for MSPs to change their mindset when selling security to customers, highlighting the role of compliance and the cost of cybersecurity as a business necessity.

In this video, Stefanie Hammond, N-able Head Nerd in Sales and Marketing, tackles a common question from MSPs: "Should I get my clients to sign a liability waiver if they won’t join my advanced cybersecurity program?" Stefanie explains why signing a waiver isn’t the solution and shares why it’s crucial to walk away from clients who don’t prioritize security. Watch now to learn how enforcing cybersecurity standards can protect your MSP from reputational and financial risks.

In this episode, Stefanie Hammond, N-able Head Nerd for Sales and Marketing, talks to Pete Roythorne about her new Selling Security Digital Playbook—Defend and Prosper: Maximizing the Cybersecurity Opportunity—which focuses on giving MSPs a step-by-step guide to building, pricing, marketing, and selling security services. During this conversation she emphasizes the importance of understanding the target market and their needs, as well as the value of bundling security services instead of selling them as individual tools.