How GenAI is Shaping Elastic Customer Support

Sep 19, 2025

Discover how GenAI has accelerated Elastic's customer and support efficiency. Built on Elastic’s Search AI Platform, the Support Assistant delivers self-service in-product customer support and capacity gains within our support function. Julie Rudd, VP of Support at Elastic, shares how it speeds up issue resolution by combining generative AI with Elastic’s deep knowledge base. Hear directly from a support engineer how the Support Assistant streamlines case resolution and helps engineers and customers find answers faster.

Whether you're a customer or part of the support team, this solution streamlines workflows, improves satisfaction, and helps us deliver smarter, scalable support.

Read the case study: elastic.co/resources/article/elastic-support-assistant

00:00 Support without cost growth

00:17 The real challenge: context switching & metadata

00:42 “Search, find, fix, move on” — what users want

01:02 How AI creates capacity and unlocks team knowledge

01:30 AI assistant answers technical support questions (demo)

02:05 Self-improving system: learns from every case

02:30 500 cases deflected (~80% volume)

Additional resources:

Watch the webinar on Delivering ROI on AI: https://www.elastic.co/virtual-events/microsoft-elastic-support-assistant
See how Stack Overflow enhances developer trust with generative AI: https://www.elastic.co/customers/stack-overflow
Learn more about Search AI: http://elastic.co/enterprise/search-ai

Start the 14-day trial for free! No credit card required: https://cloud.elastic.co/registration
Subscribe to Elastic’s Community YT channel: https://www.youtube.com/c/OfficialElasticCommunity

Connect with us on social media:
LinkedIn: https://www.linkedin.com/company/elastic-co
Twitter: https://twitter.com/elastic
Facebook: https://www.facebook.com/elastic.co

About Elastic
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale. Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.
#Elasticsearch