Consumers crave interactivity. The best way to deliver it is to unite software and hardware.

Product design used to be about perfecting hardware specs. The software was an afterthought. Today, this story is flipped on its head.

The devices users love are built differently. The best embedded engineering teams co-design hardware and software from the start.

It’s not just a shift in process; it’s a shift in thinking. Are we building products or creating experiences?

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