Generation AI (Episode 5): How generative AI Is shaping the future of the marketing technology stack

Description:

The next golden age of artificial intelligence has arrived, but the path forward is far from certain. Technology leaders are presented with a tremendous opportunity to revolutionize their business — that is, if they can find a way to tap into the full potential of their organization's data. In Episode 5 of Elastic's new limited series, Generation AI, marketing and IT leaders share how they believe AI will shape the future of marketing technology and workflows.

00:00 – How generative AI lets you “talk” to your data

00:16 – The CMO’s role in the AI-powered era

00:48 – The data explosion and the need for AI interpretation

01:24 – Partnership between Marketing & IT

01:52 – CIO explains how GenAI unites silos across the company

02:22 – Agentic AI and workflow automation

02:47 – Why humans will always matter in marketing

03:05 – How AI is changing SEO and search behavior

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About Elastic

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale. Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.

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