CPG: Understand your consumers and meet them at the shelves
Product Pricing Isn’t Hocus Pocus. . .
Scott Weitzman sits down with Alex Barnes to discuss what exactly Revenue Growth Management is, how it works, and why now is the most important time to focus on consumer retention. As Scott learns, this is not just some magical system that makes prices, but rather something that allows CPG companies to understand their consumers better and help meet them at the shelves.
If you are interested in speaking with Alex Barnes at POI Chicago here is the link to register for a time with him:
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