Today, there is a need for every business to be digital, and technology as you know it lies at the heart of every business. Determining technology’s role in enabling and driving business success has always been a top priority for IT leaders. But these days, IT leaders are also faced with the added pressure of adjusting to the recent economic and societal changes, namely, remote work and employee mobility, to drive viable business results.

The role and perception of IT have changed from a cost center to a revenue driver. Today, businesses that lean into IT to drive business transformations stand a better chance of appealing to their end-users than those that don’t. As the scale, pace, and impact of technological disruptions and innovations escalate exponentially, the action of IT leaders, such as yourselves, will largely determine the success or demise of a business.

Peanut butter and jelly are two great condiments on their own but pairing them together elevates the sandwich game to a whole other level. That’s pretty much the case with employee experience and customer experience. When organizations pair EX and CX together and channel their efforts to keep both ends of the spectrum happy and delighted, the end result is the sweet and salty aftertaste of PB&J in the form of lower employee turnover and higher customer satisfaction.

The high penetration of cloud-based applications and the Great Resignation that shows no sign of slowing down makes technology the differentiator for organizations, stressing the need for uninterrupted IT now more than ever. As Christopher Kay from the Hackett Group rightly pointed out in a session at the Be Unstoppable virtual summit, delivering a great employee experience at the workplace is the linchpin for organizations to fight the battle against the Great Resignation.