What a global CPG company gained from an integrated RGM solution

To achieve financial targets, CPG companies manage two major levers: costs and revenue growth. Recently, there’s a renewed focus on Revenue Growth Management. Why? Because traditional approaches to achieve the price and market share increases are not producing results.

Economic profit dropped 67% in the last decade, and COVID made it worse. Read how CPG companies face these issues and what one company did to change their trajectory.