What is a Sales AI Assistant? And Why Should You Care?
In this post, we will look at what a sales AI tool is and whether it is necessary for your company. We will also be seeing what makes a great sales AI tool.
What is a sales AI assistant tool?
Sales ai assistant tools are also known as virtual sales assistants. The AI tools are created to ease the sales team's workload by automating repetitive tasks using artificial intelligence. Examples of these jobs include scheduling meetings, data entry, pipeline management, forecasting, following up, and lead qualification.
The ai tool is usually used by the marketing and sales department to automate repetitive work so they can focus on other essential tasks.
The main benefit of virtual sales assistant software is that it can integrate with any other tool, such as Gmail, Mailchimp, or Outlook. Some tools can work as standalone software without the need to plug anything.
Sales assistant tools largely overlap with conversational marketing software, sales analytics tools, guided selling, and sales intelligence tools. But they are a unique tool as they can automate different tasks and mainly focus on making the sales team work more accessible.
Now, the question arises, what makes a great sales ai assistant tool?
There are many tools out there in the market. All of them are unique, with their own robust features and benefits. Only a tool becomes the right one for you when it meets your requirements.
Let's look at some of the main features required in a virtual assistant tool:
It should be developed by someone who knows the marketing and sales industry
Building a predictive model for a sales team is not as simple as you know to create the software, and you're done with it. Making a sales AI tool also means making decisions on what data signals or sources to include, valuable predictions, and how a company will implement those insights with their sales process. That's why you need to ensure that companies selling you predictive software know their stuff, read their reviews, and buy tools from reputable companies.
Can automate different tasks
Automation is one of the most necessary features needed in any AI tool. If you automate different jobs, that means you've completed more than half of your work. It also helps you save your time, hard work, and efforts, which you can put into other important work.
While selecting an ai sales tool, try to choose the one that can automate a variety of work. These tasks include sending emails, scheduling meetings, following up with clients, leading qualifications, forecasting, etc. This is the main benefit, and other features are secondary ones.
When you automate repetitive work, you can spend 95% of your time on tasks that can generate revenue.
Can work in a diverse environment
Working in a sales job means facing new situations every time. Before buying any tool, speak with the vendor and find out whether they can work in different situations or not.
After that, discuss with them if it can work internally according to your company size. Whether the tool can integrate with various software and if they can easily be adjusted into your workflow.
Has interactive chatbot design and deployment
In today's ever-changing times, sales reps need to talk with prospects and their business partners any time of the day. That's why they need to be available 24x7 to make sales calls, which is practically impossible. To reduce your workload and answer those queries, you can use an assistant tool with a chatbot feature, even when you're unavailable.
In the same way, you can use transactional and entertainment chatbots to keep your customers entertained. You can also use conversational marketing software for conversational commerce, marketing policies, and return policies.
Can integrate with different marketing and sales tools
Integration with different tools is another requirement that we discussed above. While buying the tool, you also need to ensure they can easily integrate with your existing systems.
See whether they can integrate all the major marketing and sales software, use open APIs, and help to maintain a steady growth rate.
To start, you can see if they can integrate with your CRM, email, calendar, and smartphone.