What is AI Web Design? - A Detailed Guide with 5 Best AI Design Tools

What is AI Web Design? - A Detailed Guide with 5 Best AI Design Tools

Today, AI is more than robots, automation, and sci-fi movies. This emerging technology has spread its wings in each sector since its launch, and web designing has yet to be done. The world of website design has undergone a major transformation in recent years, thanks to the advancement in AI and ML technologies. 

Web designers are harnessing the power of AI capabilities to empower the design process. Since Midjourney and ChatGPT came into the limelight, web designers have been going gaga over their capabilities and leaving no stone untouched to develop user-centric websites in no time. 

Artificial Intelligence has integrated into the website design industry, and according to HubSpot's recent research, more than 93% of web designers are using AI tools to build dynamic and user-friendly websites. Among these tools, website builders enhanced by AI technologies, such as Wix ADI and Glass, stand out for their ability to simplify the web design process, making it accessible to individuals without extensive coding knowledge.

But what is AI web design? What tools can be used to accelerate the process? Hold on; we are going to discuss these sections in detail. Let's dive in.

What is AI Web Design? 

Applying machine learning algorithms and other AI technologies for website creation, optimization, and personalization is AI in web design. AI can be used for various web design tasks, including content generation, user behavior analysis, layout and design creation, and performance optimization.

AI can provide a consistent look across all devices by automating chores like scripting and structuring web pages. Suggesting modifications that will enhance the user experience can also aid in site SEO. 

Additionally, AI can monitor real-time site performance, enabling quick problem-solving and reaction. Let's look at some popular AI tools that web designers use to ease the process of website building. 

  • Web Development: GitHub Copilot, TensorFlow, Firebase, and more. 
  • Copywriting: CopyAI, ChatGPT, and more.
  • Website Audit: Moz, SEMrush, Ahrefs, and more.
  • Image Generators: RunawayML, DeepArt.io, Midjourney, and more.

By utilizing the above emerging artificial intelligence tools, website designers may create more captivating websites that live up to the expectations of their customers. 

Undoubtedly, AI in website design is transformative because it has created new ways of ML and other technologies that result in faster and more accurate results, creating stunning websites without writing lengthy coding lines. 

How AI Accelerates the Web Design Process?

The above image is enough to understand how AI is paving its way in web design. 

Websites are essential for creating an online presence in today's digital world, for both individuals and corporations. Artificial Intelligence (AI) has become an emerging tool in website design with the development of technology. It provides a number of advantages that improve user experience and expedite the process.

Improved User Experience

By examining user behavior and preferences, AI-powered website design prioritizes the creation of user-centric experiences.

AI systems may predict user activities, recommend goods or services based on previous interactions, and even personalize information using methods like machine learning, making for a more interesting and customized browsing experience.

This is the reason why many online store businesses are using AI for eCommerce success because user experience matters a lot in eCommerce businesses.

Faster Development

Conventional website design procedures might take a lot of time, requiring manual edits and several revisions. AI makes this process more efficient by automating a number of processes, including code generation, device-specific layout optimization, and even design element suggestions based on industry best practices. 

This shortens the time needed for development, freeing up designers to concentrate more on originality and creativity.

Responsive Designs

A website's ability to function properly on a variety of screen sizes and devices is essential given the widespread use of smartphones and tablets. AI-driven design tools make use of responsive design concepts, which modify information and layout in real time according to the device, screen size, and orientation of the user.

Automated Evaluation and Enhancement

Sustaining a high-performing website requires ongoing optimization and testing. Through A/B testing, user interaction analysis, and improvement identification, AI automates this process. 

Artificial Intelligence guarantees that the website is always optimized for conversions and user happiness by dynamically modifying features like call-to-action buttons, navigation menus, and content configuration.

Leveraging AI, designers can create visually stunning websites that cater to individual needs and preferences to offer a seamless and engaging experience.

This trend towards AI-powered design is transforming the future of websites, and forward-thinking professional companies like Thunder Bay web design companies are already using this technology to deliver exceptional results for their clients.

5 Best AI Tools for Website Design 

Though things are always evolving, we've understood the meaning of AI in website design. Let’s now explore the five innovative AI tools that are transforming the design process, with an emphasis on online design specifically.

These tools are merely the very beginning. They herald a new era in which designers will push the frontiers of creativity and invention with the help of AI. Adopting these tools is not an option for those who want to stay ahead in the constantly changing field of design; it is a need.


With the aid of AI, users can easily build UI prototypes, web page mockups, and digital designs with Uizard, a design tool. Even those with little to no design knowledge may easily realize their design concepts with Uizard, thanks to its intuitive UI and strong AI capabilities.

Key Features

  • Write a text prompt and create mockups in seconds
  • Build functional wireframes from screenshots
  • There is a plethora of pre-designed templates

Pricing: Free and premium plan starts from $12 per month. 

Hostinger AI

The Hostinger AI website builder is an easy-to-use choice for building small websites and online stores. Usability and user experience are given top priority in Hostinger's website builder. It is intended for beginners looking for a primary constructor covering the essentials.

Key Features

  • Highly affordable
  • Comes with a simple drag-and-drop editor. No lagging issues
  • The learning curve is simple 

Pricing: Get started with just $2.49 per month. 


An online design and development tool, Framer, is designed for coding, prototyping, and creating. Without requiring any coding, it may assist you in creating interactive prototypes that can animate screen transitions in your project.

It can be a bit expensive for small enterprises or individual designers; therefore, larger companies with adequate funding are the greatest clients for using this kind of AI tool. 

Key Features

  • Best when it comes to animation and interaction capabilities
  • Real-time collaboration, which boosts team efficiency and workflow
  • The tool is integrated with a range of design tools and productivity software 

Pricing: It comes with a free plan and also offers four premium plans, including a mini plan, basic plan, pro plan, and enterprise plan. The mini plan starts from $5 per site per month. 


A well-known AI online picture generator is called Midjourney. Text descriptions serve as prompts for the creation of images.

Although it's not your average web design tool, you can get quick ideas from it in a fraction of the time it would take a web designer to produce them.

Even though these designs could be better, it's a great tool for quickly and simply developing concepts for your website. Not only can it generate several concepts rapidly, but it can also be trained to copy your preferred web designs by referring to particular styles and strategies.

Key Features

  • Generate high-quality images, mockups, and more with just a short text prompt 
  • Can change the aspect ratio of images
  • Comes with a list of parameters to improve generated results

Pricing: A free plan and a paid plan start from $10 per month. 


Wix, a well-known website builder, launched Wix ADI in 2016. The startup wants to offer businesses a simple, affordable, and customized site design with Wix ADI.

Wix ADI (Artificial Design Intelligence) combines AI design with user-friendliness, marking a significant change in website development. It has all the essential e-commerce functionality, an easily navigable editor, and custom-tailored styles, making it ideal for anyone looking to launch a website quickly.

Key Features

  • Unique AI design
  • Wix ADI incorporates into the grid-based editor of Wix, enabling additional AI design modifications.
  • Various manual design tools for site structure, pages, sections, and other elements are available with Wix ADI. 

Pricing: Wix ADI offers several paid plans starting from $16 per month. 

Wrapping Up: The Future of AI in Web Design

The value of AI in website design cannot be underestimated. AI is becoming essential to many aspects of the web development process due to the convenience the above tools provide.

If you need help creating a fantastic website design, don't hesitate to contact WebDesk Solution. They have over a decade of experience in web designing and their team can help you design your website and grow your business faster.