As the owner of a small business, you know that generating organic traffic to your website is essential for growing your brand online. But with so many moving parts to SEO, it can be difficult to create an effective strategy that will help you achieve your desired results. These are some of the most common mistakes small businesses make when it comes to their SEO strategy.
1. Not contacting an SEO expert
One of the biggest mistakes small businesses make is not contacting an SEO expert when they first launch their website. While there are a lot of resources available online that can teach you the basics of SEO, it’s important to have someone on your team who really understands how to optimize your site for search engines. Experienced SEO specialists can help you create content that is keyword rich and improve your overall website design so that it is more search engine friendly. If you want to see real results from your SEO efforts, it’s worth it to invest in an expert. This doesn’t mean you have to break the bank – there are plenty of affordable SEO services out there.
2. Not conducting keyword research
Another common mistake small businesses make is not conducting keyword research before they start creating content. Keyword research is essential for understanding what terms people are searching for when they are looking for products or services like yours. Without this information, it’s impossible to create content that is relevant to your target audience and ranks well in search engines. There are a number of free keyword research tools available online, such as Google AdWords Keyword Planner and Moz Keyword Explorer. If you don’t have time to do the research yourself, you can also hire an SEO specialist to help you identify the right keywords for your business. By arranging an SEO Strategy Session with a specialist you can gain useful insights on how to use the available tools in order to maximise the effectiveness of your keyword research.
3. Not optimizing their website for mobile
In today’s world, it’s imperative that your website is optimized for mobile devices. More than half of all web traffic now comes from mobile devices, so if your site isn’t responsive, you’re missing out on a huge opportunity. Not to mention, Google now ranks mobile-friendly websites higher in its search results. So if you want your website to be visible to your target audience, it needs to be optimized for mobile. This means having a responsive design, large font sizes, and easy-to-navigate menus. Additionally, all of your website’s content should be accessible on mobile devices. It's important to test your website on multiple devices to ensure it looks and functions as it should.
4. Not creating quality content
One of the most important aspects of SEO is creating quality content that is relevant to your target audience. If you want your website to rank high in search engines, you need to be producing content that is informative, well-written, and keyword-rich. However, simply stuffing keywords into your content is not enough – your content also needs to be engaging and offer value to the reader. If you’re not sure where to start, there are a number of content writing services that can help you create high-quality content for your website. This is an investment that will definitely pay off in the long run.
5. Not promoting their content
Just because you’ve created great content doesn’t mean people will automatically find it. In order for your content to be seen by your target audience, you need to promote it through social media, email marketing, and other channels. This can be a time-consuming process, but it’s essential for driving traffic to your website and generating leads. Additionally, you should make sure to include share buttons on your website so that visitors can easily share your content with their networks. If you want your content to reach a larger audience, you need to be proactive about promoting it.
6. Not tracking their results
Finally, one of the biggest mistakes small businesses make is not tracking their results. It’s important to track your progress so that you can see what’s working and what’s not. There are a number of free tools available that can help you track your website traffic, such as Google Analytics. By tracking your results, you can make adjustments to your SEO strategy and continue to improve your website over time. Additionally, if you’re working with an SEO specialist, they should be tracking your results and providing you with monthly reports. If you’re not seeing any progress, it may be time to make a change.
If you avoid these common mistakes, you’ll be well on your way to developing an effective SEO strategy for your small business. Just remember to contact an experienced SEO specialist, conduct keyword research, optimize your website for mobile, create quality content, promote your content, and track your results. These were the main points to avoid if you don't want your SEO strategy to fail.