Dmytro Makarov: What Stands Behind a 100-Person Agency

At a time when many business leaders operate from the top down, Dmytro Makarov took the opposite approach. Before he became the CEO of a global marketing agency with more than 100 employees, he built his reputation by getting deeply involved in the day-to-day work most executives delegate.

“Early in my career, I did everything myself: from acquiring clients to launching campaigns and reporting,” he says. “It was the time of full immersion in all the processes.”

From 2015 to 2017, Makarov worked independently, helping startups and established brands craft digital marketing strategies, run paid media campaigns, collaborate with influencers, and refine results through hands-on testing. That period, he says, gave him a working knowledge of every key function in digital marketing, the experience that would later inform how he structured his own agency.

As his solo consultancy grew, so did his ideas about what effective marketing should look like. He eventually created a campaign framework still used at his agency today: understand the client, analyze the market, test multiple strategies, optimize and scale. That method now powers global efforts for some of the biggest names in business.

Dmytro Makarov’s agency has since led more than 500 campaigns with a combined reach of more than 2.6 billion people. Its clients include global brands such as BMW, Durex, NIVEA, Domino’s Pizza and Intel. And a common thread through many of those campaigns is influencer marketing.

“I consider influencer marketing to be the most effective tool today,”he says. “Especially when you know how to implement it correctly.”

His agency’s campaigns back up that belief. For BMW’s i3, influencers filmed charging and driving the electric car in real life. The result was more than 500,000 organic views and positive engagement across platforms. Durex benefited from a gaming-themed activation that racked up 3.3 million views and 38,000 clicks. And Intel’s compact PC, the NUC, reached over 3.5 million viewers thanks to tech bloggers who demonstrated how they use it daily.

“We do not pick celebrities for the sake of star power,”Dmytro Makarov explains. “We find the right voice that truly resonates with the target audience.”

Makarov’s leadership is defined by a blend of strategy and execution. He does not just sign off on ideas, he shapes them. That approach shows in the way his agency is structured, with focus areas including:

• Influencer marketing – selecting the right creators, planning content, and tracking real outcomes.

• Performance marketing – managing paid ads, retargeting, A/B tests, and conversion funnels.

• Creative content and production – crafting video, visual, and audio assets that tell compelling brand stories.

• Strategic planning and R&D – market analysis, budgeting, and long-term growth strategies.

That depth of involvement is rare, especially in an industry driven by speed and scale. Yet Dmytro Makarov believes it is the reason his agency can consistently deliver results and guarantee them.

“We have worked with over 1,000 influencers,” he says.“We know how to pick the ones who drive results. In fact, we often guarantee success, or otherwise we make it right at our own cost.”

From independent consultant to the head of a multinational firm, Makarov has never lost sight of how campaigns actually work. His success story is not just about growth but about grit: earned one campaign, one client and one hands-on lesson at a time.