AUSTIN and LONDON – November 29, 2023 –Blancco Technology Group, the industry standard in data erasure and mobile lifecycle solutions, today announced the appointment of Jim Elder as Vice President of Global Pathways. Elder will lead Blancco's global partner ecosystem and drive a channel-first strategy in alignment with the company's objective of doubling enterprise business by 2025.
"We are delighted to welcome Jim to lead our partner team and leverage his invaluable experience, which includes spearheading a multi-billion dollar channel business at NetApp and leadership positions at several technology giants, such as AMD, IBM and HPE," said Jon Mellon, President of Global Sales, Marketing and Field Operations at Blancco. "He is an inspirational and seasoned sales and marketing leader who will add a wealth of knowledge to our already stellar business leadership team."
As the VP of Global Pathways, Elder will focus on building and expanding Blancco's relationships with OEMs, GSIs, solution providers, and tech alliance partners to construct the most strategic balance within its business pathways in alignment with Blancco's aggressive growth goals. Prior to joining Blancco, Elder spent five years at NetApp, where he served as the Channel Chief for the Americas Partner Organization. Before NetApp, Elder held sales leadership positions at SanDisk (acquired by Western Digital), Hewlett-Packard Enterprise, AMD, IBM, and Seagate.
"My philosophy on partnerships is that we must make it easy for our partners to do business with us. I'm delighted that Blancco's leadership team shares this philosophy, having recently launched a simplified experience for partners in June," said Elder. "Blancco has some incredible opportunities on the table right now – we are leaning into our OEM and global system integration partnerships, as well as our tech alliances, such as with ServiceNow, to increase our scale in the market. I couldn't have joined at a more exciting time."
Blancco's recently transformed partner program is designed to accelerate investment in partners who are aligned with the company's vision and pursuing complementary go-to-market strategies. The program features a single-tier structure that focuses on four sales motions – sell, service, build, distribute – to provide a quicker onramp for companies across the channel partner ecosystem, including MSPs, solutions providers, global system integrators, distributors, resellers and OEMs.
Blancco is committed to a channel-first strategy and aims to generate more than 70% of its enterprise deals through partners as it expands within the data lifecycle market. Partner benefits include deal registration across all partner types, structured incremental discounts, priority partner initiatives, and more.
To learn more about Blancco's global partner program, please visit www.blancco.com/partners/blancco-global-partner-program/.
Notes to editors
If you have any questions or would like to speak to a Blancco representative about the role of software-based data erasure for IT assets and its influence on the circular economy, please contact email@example.com.
About Blancco Technology Group
Reduce Risk. Increase Efficiency. Be Sustainable.
Blancco Technology Group provides organizations with secure, compliant, and automated solutions that accelerate the transition to the circular economy. Each year, tens of millions of Blancco erasures allow top-tier organizations to protect end-of-life data against unauthorized access, safely redeploy data storage assets, and firmly comply with increased data protection and privacy requirements. Our precise device diagnostics help move used IT assets confidently into the circular economy, enabling enterprises, IT asset disposition (ITAD) vendors and recyclers, and mobile industry stakeholders to operate more sustainably.
Globally approved, recommended and certified by governing and industry bodies around the world, Blancco is the industry standard in data erasure and mobile lifecycle solutions. With 35+ patented or patent-pending ideas, we continue to grow the number of innovative solutions global companies can rely on to accelerate operations, secure their data, and grow their businesses. Read more about us at www.blancco.com.
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