Dissecting Customer Experience
With all the buzz surrounding user experience these days, I thought it might be worthwhile to start “at 50,000 feet” and dissect user experience into its component parts and see what all the fuss is about. User experience (UX) is somewhat different than customer experience (CX). Customer experience has been defined as the quality of all a consumer’s encounters with a company’s products, services, and brand. Today, user experience typically refers to the digital user experience.