During a server outage, your IT team can feel pulled in two different directions: First, having to communicate with customers about the issue and second, fixing the actual problem. Since you want to keep your customers informed while working to resolve the issue, there’s a solution tailored to your team: A status page can help you communicate while keeping pages updated with specific, clearly-written automated messages.

A typical workday for your IT team may go from calm to all hands on deck. When a problem occurs on your servers, you may not know the cause right away, but before you can start figuring it out, customers are blowing up your phone and monitoring systems. Everything you do from this point has a timestamp attached to it. If you wait five minutes to put up a status page, that could equal 100 people who have submitted tickets. The longer you wait, the more people you will have to get back to.