One of the biggest challenges for SaaS companies isn’t only how to get customers to buy your SaaS product but how to keep them engaged with it. It may be surprising but just because someone has bought your product or service, it doesn’t mean they interact with it in the way that they should or in such a way that they’re getting the most out of it. The downside to this? They are the customers that are more likely to churn.
We all know it’s getting harder than ever to rank in Google, whether it’s for blogs or webpages, but all is not lost. There are some key elements that you should be focusing on on your webpages, for example, to ensure that you’re giving your website the best chances possible of ranking well. After all, the majority of organic traffic clicks on the first 3 results on the first page of Google so if you’re not there, your competitors must be!
We have to admit that customers and brands alike are able to put a good spin on website downtime and social media managers are undoubtedly having all their Christmases arrive at once! We’ve found some of the most reactions to website downtime online, albeit the majority are from the notorious Facebook, Instagram and WhatsApp downtime experienced globally. Feel free to actually LOL.
Uptime monitoring. You keep hearing us talking about it and you know why it’s important, hey, you might even have a StatusCake account. But do you know what to do if you do experience website downtime? Let’s do a little quiz. Your website has suffered two hours of downtime. Do you: If you answered a, you might be a lost cause (I’m only joking, you should just definitely read to the end of this post), and if you answered d, crack out the sales bell and start dinging!
There’s a common myth that you may have heard – “only small companies’ websites go down”. This is a classic, especially since it couldn’t be more wrong. Thousands of websites go down, regardless of their size (or the size of their IT team for that), and even Google can, and has, suddenly experienced the dreaded monster that is “the outage”. So far, we are 6 months into 2022 and we’ve already seen a ton of websites go down.
