Do you think no-code is just another buzzword that with no real meaning? Well, maybe it is in some contexts. But if you want an example of how no-code solutions can matter in the real world, look no further than the context of incident management. Let us explain by walking through what no-code solutions mean in the context of incident management, how they work and how they can help teams scale and streamline their operations.

Alerting has come a long way from the days of paging an on-call administrator in the middle of the night, to multiple on-call teams that run and manage incident response around the clock. This is because as organizations grow and scale, responding to incidents also gets more complex and you often need more than one team to get involved to successfully resolve an incident.

Software vendors and analysts love to rattle off scary numbers about how many thousands of dollars per minute or hour an infrastructure outage will cost the typical company. Those numbers can be scary indeed; for example, Gartner quotes $5,400 per minute as the cost borne by a medium to large-sized retailer. Your company, however, is most likely not identical to the “typical” company on which the numbers are based.

In a simpler world, incident response notifications would be a one-size-fits-all type of item. You could deliver the same notification to everyone with equally successful results. But in the real world, incident response messages must be nuanced. Unlike baseball hats or wristwatches, the messages you send to different stakeholders when an incident occurs need to be tailored to each category of recipient.