When we announced Stride in September 2017, we said, “It’s time we rethink the way we’re working. We believe that teams can stay connected and keep moving forward.” We still believe that. We knew we were taking a risk by entering an already competitive real-time team communications market, but we were willing to do the hard work necessary to build a great product. And we believe we were on that path.

Over the past few years, we have accelerated into a fast-paced ‘everything now’ era. Endless tech-powered innovations are giving customers more choices than ever before. When developing new products and features, continuous delivery and rapid software release cycles are now the norms. Enterprises have to adapt, improve, and deliver solutions faster to stay competitive and meet changing customer needs.

In a recent study of software development teams using Jira Software, we found those that integrate with Bitbucket release 14% faster than those that don’t. For many industries where the pace of change is rapid and the market incredibly competitive, it’s this speed that can separate the great products in the eyes of users from the merely “good” ones.