Operations | Monitoring | ITSM | DevOps | Cloud

In this episode of the FinOps on Azure Podcast, Nicole Boyd breaks down how the FinOps maturity model works in practice, why many teams struggle in the early stages, and what needs to be in place before optimisation can deliver real value. The conversation covers measurement, data trust, ownership, and why FinOps is an operating model not a one-time project.

In the cloud, every click has a cost, even if it doesn’t feel like it at the moment. In this conversation, we unpack how small, everyday cloud decisions quietly add up to significant spend, why teams often miss the true cost behind “simple” actions, and how FinOps and cloud leaders can reframe cost conversations around value, impact, and accountability. If you manage cloud costs, build in Azure, or care about FinOps, this episode will change how you think about cloud decisions.

This video reflects on the milestones, product enhancements, and customer outcomes that shaped 2025, while setting the direction for how Turbo360 continues to help teams manage Azure costs as cloud environments grow in scale and complexity.