Memfault co-founders François Baldassari and Christopher Coleman, along with Blecon CEO share why Nordic Semiconductor’s NRF52/53, built on Zephyr, is a standout choice.

Blecon’s Simon Ford takes us back to the origins of Bluetooth—reminiscing about coding BLE stacks in college and witnessing its rise from niche tech to a connectivity breakthrough. Did you know that making hands-free business calls in the car was the use-case that made Bluetooth a household name?

When should embedded device developers choose Bluetooth over Wi-Fi or cellular? Blecon’s CEO, Simon Ford, joins Memfault’s co-founders, François Baldassari and Christopher Coleman to explain why Bluetooth’s agility makes it perfect for IoT devices needing low-latency, energy-efficient communication.