How we approach integrations at incident.io
If you pick a random SaaS company out of a jar and go to their website, chance are they integrate with another tool. Typically, the end goal of integrations is to meet users in the middle by working with other tools they’re already using on a day-to-day. Put another way, integrations are a strategic business decision. But the question remains: why don’t companies just build a tool with similar functionality in order to make the product stickier?