Operations | Monitoring | ITSM | DevOps | Cloud

In today’s fast-paced development environment, quality testing requires two critical elements: comprehensive monitoring and intelligent test data management. Today, we’re excited to announce that Apica has acquired Orson, combining industry-leading synthetic monitoring with advanced test data orchestration capabilities.

As we soon enter 2025, I want to share a fundamental truth that has guided our strategy at Apica: the quality of your observability insights depends entirely on the quality of your data management. Many organizations need to establish proper data management practices before implementing observability solutions. This is akin to trying to navigate using an unreliable map—you might be moving quickly but in the wrong direction.

In today’s data-driven world, data is the lifeblood of businesses. As organizations strive to extract maximum value from their data, the concept of “data orchestration” has emerged as a critical tool. Data orchestration is the process of automating and streamlining data flows between various systems and applications. It involves coordinating data ingestion, transformation, and delivery to ensure data consistency, reliability, and accessibility.